Matt E
Digital Marketing Director
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Esperienza lavorativa
Digital Marketing Director
Self Employed • Freelance
Jun 2024 - Present • 2 yrs
Develop HTML/CSS email campaigns using Salesforce Marketing Cloud and Litmus. QA and deploy email campaigns. Produce campaign reporting and metrics. Build customer journeys and segmentation. Design email and website hero graphics in Photoshop. Update and develop WordPress webpages. Manage Klaviyo, ActiveCampaign, Shopify, Facebook, and Google. Manage email marketing campaigns generating $650,000+ in email revenue. Build automated customer lifecycle flows. Grow annual company sales from $180K to $687K. Manage Shopify storefront. Led complete website redesign in 2025. Implemented review/rewards platform. Coordinate with content creators. Perform SEO audits.
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