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Your Shopify store is making sales, but Meta and TikTok are under-reporting. Or worse—they're double-counting. Either way, your ad algorithm is optimizing on garbage data, and you're paying for it.
Event Match Quality stuck at 5, duplicate Purchase events inflating your ROAS, fbclid parameters being modified by Shopify's native app, and TikTok Events API missing 48-hour deduplication windows.
I don't just "install CAPI." I diagnose why your data is broken, fix the root cause, and verify everything in Events Manager before delivery. ... Continua a leggere