Matteo Pastena

Marketing & Copywriting

Crafton • Full time

Dec 2025 - Present • 9 mos

Full-Cycle B2B Lead Generation & Outbound Sales Specialist | Crafton Driving international B2B client acquisition through end-to-end lead generation, cold outreach, and qualified appointment setting across North America, UK, and European (EU/DACH) markets. Helping B2B companies, SaaS, and digital agencies scale their sales pipelines with high-intent decision-makers and verified prospect lists. Targeted B2B Lead Generation & List Building: Sourcing verified, high-converting B2B prospect lists of C-level executives (CEOs, CMOs, Founders, VPs) using LinkedIn Sales Navigator, Apollo.io, and advanced data enrichment tools. Validated contact data with zero-bounce deliverability. Cold Email Outreach & LinkedIn Messaging: Designing high-converting, personalized cold email campaigns and social selling sequences tailored to regional buyer personas across US, UK, and EU markets (fully GDPR-compliant). B2B Appointment Setting & Lead Qualification: Qualifying inbound and outbound leads against strict ICP (Ideal Customer Profile) criteria, booking qualified discovery calls directly into sales calendars to accelerate deal flow. Geo-Targeted Market Research & ICP Mapping: Identifying untapped international markets, mapping target accounts across high-value sectors, and defining data-driven outbound strategies. Sales Pipeline & CRM Management: Maintaining clean prospect data, tracking KPIs (open, reply, and meeting-booking rates), and managing sales funnels across HubSpot, Google Sheets, and Excel.

Social Media Manager

Pastena - Cucina & Pasta Fresca • Lavoratore autonomo

Sep 2020 - May 2022 • 1 yr 8 mos

Social Media Manager & Digital Content Strategist | PastéNa (F&B / Hospitality) Spearheaded the end-to-end social media strategy and digital brand presence for PastéNa, an artisan fresh pasta restaurant in Naples, driving consistent audience growth, brand authority, and customer footfall across Instagram, TikTok, and Facebook. Editorial Strategy & Multi-Channel Growth: Designed and executed monthly data-backed content calendars, aligning platform-specific storytelling (Instagram, Facebook, TikTok) with seasonal promotions and hospitality market trends. Short-Form Video & Viral Storytelling: Scripted, captured, and edited high-retention short-form video content (Reels, TikTok) and photography, translating culinary craftsmanship into viral organic reach and high engagement rates. Local SEO & Community Management: Leveraged hyper-local tagging, geotargeting, and active community interaction to convert online impressions into physical restaurant visits, inbound tourist bookings, and repeat local clientele. Meta Analytics & Funnel Optimization: Monitored channel KPIs through Meta Business Suite and Google Analytics, conducting A/B creative testing to maximize reach, viewer retention, and profile-to-reservation conversion rates. Brand Development & Menu Launches: Coordinated with on-site culinary staff and stakeholders to produce dedicated promotional campaigns for signature menu rollouts and culinary activations.