Max Li

PPC & SEO specialist

Puppy Yoga USA • Freelance

Jun 2025 - Jun 2026 • 1 yr

Managed and optimized Facebook & Instagram advertising campaigns, scaling monthly revenue from $5K to $120K and achieving up to 400% ROI. Developed and implemented SEO strategies to increase organic traffic, improve search engine visibility, and diversify customer acquisition channels. Set up and optimized the Shopify store, supporting the expansion of the project from 1 to 5 locations. Implemented custom website features and functionality using code, delivering 20+ client-requested improvements to enhance the user experience and conversion flow. Built and optimized customer acquisition funnels from scratch, contributing to a 20x increase in monthly revenue and sustainable project growth.

Digital marketing expert | SEO | PPC

Metro • Full time

Jan 2024 - Jun 2026 • 2 yrs 5 mos

Changed the list of digital tools for promoting catalogs, which reduced costs by 15% and achieved positive sales growth of 25%. Initiated the launch of non-standard advertising campaigns, which led to an additional 20% in sales Launched an advertising campaign on TikTok, which attracted 30% new customers for the shopping center and ecommerce. Created a dashboard for the Ecommerce department

Digital marketing specialist | SEO

UPG • Full time

Nov 2021 - Jan 2024 • 2 yrs 2 mos

Increased website traffic from 1500 to 4400 (per day) Raised the key pages of the site to the top of the search Wrote an SEO strategy for website promotion Agreed on the placement of the UPG brand in transaction banking applications Launched a UPG’s telegram bot to attract another part of customers (who didn't have our app or had Huawei phone)