Mayade

HubSpot CRM Administrator

Elevate Concept • Full time

Jan 2023 - Jun 2024 • 1 yr 5 mos

As a HubSpot CRM Administrator, I managed CRM configuration, user administration, workflow automation, and reporting while supporting sales, marketing, and customer service teams. Key Responsibilities 1. Configured CRM pipelines. 2. Created custom properties. 3. Built automation workflows. 4. Managed CRM users and permissions. 5. Created executive dashboards. 6. Maintained CRM integrations. 7. Improved CRM data quality. 8. Monitored CRM performance. 9. Trained internal users. 10. Built reports for leadership. 11. Managed CRM documentation. 12. Conducted system audits. 13. Supported sales pipeline optimization. 14. Configured lead scoring. 15. Assisted marketing automation initiatives. Key Achievements Reduced manual work by 45%. Improved CRM adoption to 95%. Increased reporting accuracy by 40%. Reduced duplicate records by 65%. Improved sales pipeline visibility. Increased automation efficiency. Enhanced CRM user satisfaction.

CRM Data Analyst

Consulting Mastered • Full time

Jun 2023 - Dec 2023 • 6 mos

Analyzed and organized CRM data to improve customer segmentation, reporting, sales visibility, and decision-making. Maintained database accuracy, created dashboards and reports, monitored KPIs, identified data issues, and provided insights to improve CRM and marketing processes.

CRM Campaign Specialist

BrightPath Consulting LLC • Full time

Jul 2022 - Dec 2023 • 1 yr 5 mos

As a CRM Campaign Specialist, I managed customer engagement campaigns designed to improve lead conversion, customer retention, and lifecycle marketing. I collaborated with marketing, sales, and customer success teams to build targeted campaigns using CRM automation and customer insights. Key Responsibilities Planned and executed multi-channel CRM campaigns. Developed customer segmentation strategies based on engagement and purchasing behavior. Built automated email marketing workflows. Created lead nurturing campaigns. Managed customer lifecycle communications. Performed A/B testing on marketing campaigns. Monitored campaign performance using CRM dashboards. Improved campaign personalization through behavioral data. Coordinated campaign launches with marketing teams. Maintained CRM contact lists and audience segments. Optimized email deliverability. Generated weekly campaign performance reports. Worked with designers and copywriters on campaign assets. Recommended campaign improvements based on analytics. Maintained CRM marketing documentation. Key Achievements 1. Increased email open rates by 38% 2. Improved lead conversion by 26%. 3. Increased customer engagement by 34%. 4. Reduced campaign setup time by 40%. 5. Improved email click-through rate by 29%. 6. Increased customer retention by 20%. Built automated nurture campaigns that generated higher qualified leads