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Portfolio
Esperienza lavorativa
Brevo Automation & CRM Specialist
MailCrafters • Freelance
Mar 2026 - Present • 2 mos
Key Responsibilities & Achievements: • Led end-to-end Brevo system architecture using Brevo, including domain authentication (SPF, DKIM, DMARC) to maximize deliverability and inbox placement • Engineered revenue-driven automation flows: welcome sequences, abandoned cart recovery, lead nurturing funnels, and re-engagement campaigns • Built scalable CRM frameworks with advanced tagging, behavioral segmentation, and lead scoring models • Designed conversion-focused, mobile-optimized email templates aligned with direct-response principles • Integrated Brevo with Shopify, WooCommerce, WordPress, and Zapier to ensure real-time data synchronization and tracking • Deployed multi-channel automation (email + SMS) to increase engagement and shorten conversion cycles • Executed performance audits and iterative optimization, improving campaign efficiency and ROI • Applied list hygiene and deliverability best practices to protect sender reputation and maintain consistent inboxing • Structured lifecycle marketing systems to guide leads from acquisition to repeat purchase Results Delivered: • Increased open rates by 20–40% through segmentation, targeting, and deliverability optimization • Reduced bounce rates and spam risk via proper authentication and database cleanup • Scaled automation-driven revenue with high-performing lifecycle campaigns • Improved click-through rates and engagement depth through strategic email design and CTA optimization • Enhanced customer retention and repeat purchase behavior using targeted follow-up systems
Brevo CRM Funnel & Lead Generation Systems Builder
LeadSync Digital
Jan 2026 - Mar 2026 • 2 mos
Key Responsibilities & Achievements: • Built end-to-end funnels (landing page → email → conversion) • Created lead magnets and automated follow-up systems • Integrated tools for seamless data flow and tracking • Structured conversion pathways for services and products Results Delivered: • Generated qualified leads and improved sales pipeline • Increased conversion rates across funnel stages
MailerLite Email Campaign & Deliverability Expert
EngageFlow Systems
Feb 2026 - Feb 2026 • 0 mos
Key Responsibilities & Achievements: • Managed campaigns using MailerLite • Designed clean, conversion-focused email templates • Executed list segmentation and engagement strategies • Applied deliverability and list hygiene practices Results Delivered: • Increased open rates and inbox placement • Reduced bounce rates and spam issues