Mokthadir
Digital Marketing Specialist
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Esperienza lavorativa
Facebook Ads Specialist
Aurevion Media • Full time
Oct 2024 - Nov 2025 • 1 yr 1 mo
As a Facebook Ads Specialist at Aurevion Media, I was responsible for managing and scaling high-performing ad campaigns for diverse clients. During my tenure, I achieved the following: • Strategic Campaign Management: Successfully managed over $10k+ in monthly ad spend, ensuring optimal performance and high ROI for e-commerce and lead generation brands. • Data-Driven Results: Improved average ROAS (Return on Ad Spend) by 3x for several clients through precise audience targeting and continuous A/B testing of ad creatives. • Technical Expertise: Implemented Meta Pixel and Conversion API (CAPI) to ensure 100% accurate data tracking and optimized retargeting strategies. • Funnel Optimization: Developed full-funnel marketing strategies (TOFU, MOFU, BOFU) that reduced the Cost Per Acquisition (CPA) by 25% within the first 3 months. • Creative Strategy: Collaborated on ad copywriting and creative direction that increased Click-Through Rates (CTR) significantly.