Nur

I Help FirstDex Scale with Social Media & Performance Marketing

FirstDex • Part time

Oct 2025 - Jan 2026 • 3 mos

Project Overview FirstDex is one of India’s emerging decentralized exchanges, offering 300+ tokens across multiple blockchains. The goal was to increase brand visibility, user acquisition, and platform engagement through strategic digital marketing. I managed Meta Ads, Google PPC, and Social Media Marketing to scale awareness, drive traffic, and grow the user base. 🎯 Strategy & Execution 📱 Social Media Marketing (Organic + Paid) * Developed a full content strategy for Facebook, Instagram, X (Twitter), and YouTube * Created educational and promotional content tailored for crypto traders * Highlighted key USPs: 300+ tokens, multi-chain support, decentralized trading * Built community engagement through polls, reels, Q&A sessions, and infographics * Established a strong, professional brand voice in the crypto space 🔵 Meta Ads (Facebook & Instagram) * Launched awareness and engagement campaigns * Ran follower growth and app install campaigns * Built custom & retargeting audiences * Applied A/B testing for creatives and audience segments * Optimized campaigns to reduce cost per result 🔎 Google PPC Campaigns * Executed Search & Display campaigns * Targeted high-intent crypto and exchange-related keywords * Designed retargeting campaigns to re-engage visitors * Optimized bidding strategies to improve CPA * Managed budget efficiently for scalable ROI