Melany Carranza

Graphic Designer

Uprofit • Full time

Oct 2025 - Present • 1 yr

Responsibilities: Design graphic assets for social media, newsletters, advertisements, websites, presentations, and other digital materials. Edit videos for Instagram Reels, YouTube Shorts, educational content, promotional campaigns, and testimonials. Collaborate with cross-functional teams to maintain a strong and consistent visual identity. Propose creative ideas to help the brand stand out in a competitive environment. Contribute aesthetic judgment and optimize content formats for each platform.

Vector Illustrator & AI Content Creator – Adobe Stock Contributor

Adobe • Freelance

Jan 2022 - Present • 4 yrs 9 mos

Creation and commercialization of vector illustrations, graphic assets and digital content through Adobe Stock. Development of AI-generated images using Adobe Firefly and other generative AI tools, optimized for commercial licensing. Production of high-quality vector graphics for a wide variety of industries and creative projects. Image editing, vectorization and adaptation of assets according to marketplace standards and technical requirements. Keywording, metadata optimization and content organization to improve discoverability and sales performance. Continuous analysis of design trends and market demand to create commercially relevant content.

Social Media Manager and Graphic Designer

Institute Celsius • Part time

Sep 2024 - Aug 2025 • 11 mos

Responsibilities: - Content planning using Meta, and design of posts, reels, and stories with Canva, Illustrator, and Photoshop. - Video editing and motion graphics creation using CapCut, Adobe Premiere, and After Effects for Instagram Reels and promotional videos. - Content creation to promote courses across different platforms. - Development of email marketing templates and landing pages using IQAutomated and Mazefunnels, including course information, promotions, and clickable links. - Creation of course documentation, including full syllabi, descriptions, titles, instructor information, while maintaining brand aesthetics. - Presentation design. - Management of two Instagram/Facebook accounts: @soydigitalmind and @fundaesinstituto.