Melis Turkoglu

Senior Data Marketing Professional

Samsung • Full time

Aug 2024 - Present • 2 yrs 1 mo

• Produce executive-level strategic and commercial reports for CEO, VP, and Directors to drive Samsung D2C and e-commerce growth • Generate insights on investment efficiency, channel ROI, customer acquisition, retention, and churn to inform digital commerce strategy • Track and forecast e-commerce and digital marketing KPIs using Adobe Analytics, GA4, Google Ads, Meta Business, Grafana, Tableau, Power BI, and SAP Hybris • Lead website performance metrics including traffic, conversion rate, time on page, and user engagement • Deliver end-to-end executive dashboards from data preparation, transformation, and modeling to final visualization for board-level commercial reporting

Data Analysis and Simulation Professional

Siemens • Full time

Jun 2022 - Jun 2024 • 2 yrs

• Designed and deployed analytics solutions within GBS, supporting DTC business units, using Tableau, Power BI, Qlik Sense, and MSSQL • Saved 440+ hours annually by optimizing product line analytics with global teams • Mentored 10+ engineers, accelerating Tableau adoption across departments • Led product and performance analysis to enable data-driven decision-making

Data Analytics and Visualization Assistant Manager

BNP Paribas • Full time

Feb 2020 - Jun 2022 • 2 yrs 4 mos

• Crafted financial dashboards and presented executive-level insights to support strategic decisions • Delivered 5+ Qlik Sense data training sessions for directors and internal stakeholders • Migrated 15+ reports from QlikView to Qlik Sense, optimizing analytics infrastructure • Built BI applications tailored to business unit demands with high-performance visualization • Supported the data warehouse infrastructure and contributed to advanced data integration