Olaitan M

SEO & Digital Marketing Specialist

Self Employed

Aug 2023 - Present • 2 yrs 11 mos

Helped businesses improve their online visibility by implementing effective SEO strategies tailored to Shopify and WordPress websites. Conducted keyword research, competitor analysis, on-page optimization, meta title and description optimization, URL improvements, image optimization, internal linking, schema implementation, and technical SEO audits. Improved website speed, mobile responsiveness, crawlability, and user experience to enhance search engine rankings. Also provided SEO recommendations for product pages, collections, blog content, and landing pages while using industry best practices to increase organic traffic, generate qualified leads, and improve conversion rates over time.

Shopify Supplement Store Designer & E-commerce Conversion Specialist

Freelance Web Designer

May 2023 - Present • 3 yrs 2 mos

As a Shopify Expert at NutraBoost Digital Commerce Studio, I specialize in designing and optimizing high-converting supplement and health product Shopify stores for brands in the wellness, fitness, and nutrition industry. My work focuses on building professional supplement stores that establish trust, increase conversions, and drive consistent sales in a highly competitive health market. I have helped multiple clients launch and scale stores selling products such as vitamins, weight loss supplements, protein powders, herbal capsules, and fitness boosters. My responsibilities and achievements include: Designing clean, modern, and conversion-focused Shopify supplement stores that build strong customer trust Structuring product pages with science-based copy layouts, benefits sections, and ingredient highlights to increase purchase intent Improving store conversion rates by up to 40% through optimized UI/UX design and strategic call-to-action placement Implementing SEO strategies that boosted organic traffic for supplement-related keywords Setting up high-performing landing pages for fitness and health campaigns Creating subscription and bundle systems to increase customer lifetime value and repeat purchases Integrating trust-building elements such as certifications, reviews, and before/after product sections One of my key projects involved redesigning a supplement store that was struggling with low sales. After improving the product layout, branding, and checkout flow, the store saw a major improvement in engagement and consistent daily orders. My goal is to help supplement brands build strong, trustworthy Shopify stores that convert visitors into loyal long-term customers.

Domain Setup & Website Configuration Specialis

Freelancer.com

May 2023 - Present • 3 yrs 2 mos

Assisted businesses, entrepreneurs, and online brands with professional domain setup and website configuration for Shopify and WordPress websites. Connected custom domains from providers such as GoDaddy, Namecheap, Hostinger, and Google Domains while configuring DNS records, SSL certificates, email forwarding, subdomains, and website redirects. Ensured every website was properly connected, secure, and accessible across desktop and mobile devices. Also supported website migration, domain transfer, and troubleshooting of domain-related issues to minimize downtime. Focused on delivering a smooth launch experience while ensuring websites were optimized for performance, security, reliability, and professional branding.