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Ankit Mate
@meta_ankit
Meta Certified Digital Marketing Specialist Facebook Instagram Ads
India
Inglese, Hindi, Marathi
Chi sono
Hi! I’m a Meta Certified Digital Marketing & Performance Marketing Specialist specializing in Facebook and Instagram Ads. I help businesses create and optimize data-driven campaigns that generate quality traffic, leads, conversions, and measurable growth.
My expertise includes Meta Ads, audience targeting, market research, A/B testing, creative strategy, campaign optimization, and performance analysis. I focus on reducing wasted ad spend and improving campaign results through data-driven strategies.
Competenze
Ankit Mate
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I will certified meta facebook instagram performance marketing
Esperienza lavorativa
KUSUM GLOBALSOLUTIONS
Freelance • 3 yrs
Meta Paid Marketing
May 2025 - Present • 1 yr 4 mos
I worked with them for their Indian Brand KGS Organics www.kgsorganics.com. 1. Managed and optimized Meta advertising campaigns for the company’s e-commerce business, focusing on increasing sales and improving return on ad spend. 2. Set up and monitored Meta Pixel and conversion tracking through Shopify to understand customer behaviour and measure campaign performance. 3. Worked on audience targeting based on demographics, interests, location, and customer behaviour, including retargeting audiences. 4. Monitored key campaign metrics such as CTR, CPC, CPM, conversion rate, purchases, cost per purchase, and ROAS to identify areas for improvement. 5. Tested different ad creatives, audiences, and campaign approaches to identify what generated better results. 6. Helped increase sales by optimizing existing campaigns and reallocating the advertising budget toward better-performing campaigns and audiences. 7. Worked with Shopify to monitor product performance, customer journeys, checkout activity, and overall store conversions. 8. Provided creative ideas and recommendations for product ads, offers, messaging, and calls-to-action to improve customer engagement. 9. Monitored the complete customer journey from product-page visits and add-to-cart events through checkout and purchase. 10. Supported the growth and online presence of the company’s organic food brand, KGS Organics, through digital marketing and e-commerce activities.
Marketing Specialist
Jan 2025 - Present • 1 yr 8 mos
1. Managed B2B lead generation activities for the company’s import-export business, focusing on identifying potential buyers, distributors, wholesalers, and business partners in targeted international markets. 2. Researched target countries and industries to identify companies that matched the company’s ideal customer profile. 3. Built and maintained prospect lists using online research, business directories, LinkedIn, and other relevant sources. 4. Collected and verified key prospect information, including company name, website, location, contact details, decision-makers, and business requirements.
