Mia.Jason

Instagram Marketing Specialist

Nov 2025 - Jan 2026 • 2 mos

This was where I really hit my stride as a marketer. I managed Instagram for over 10 brand clients at a time mostly in fashion, lifestyle, and e-commerce and no two days looked the same. I built out their content calendars, got deep into what made each brand tick, and made sure everything we posted actually felt like the brand rather than just filler content. Over time, the accounts I handled grew an average of 40% in followers within the first six months, which I'm genuinely proud of because that growth came from strategy, not shortcuts. On the paid side, I was running campaigns with a combined monthly budget of over $25,000 and consistently hit a 4.2x ROAS by staying on top of audience targeting and constantly testing new creatives. Reels became a big part of my workflow. I was producing and directing over 30 a month, and three of them crossed 500K organic views, which was a huge moment for me and the clients. I also built out influencer and UGC partnerships that moved the needle on engagement, taking some accounts from a 2.1% rate all the way to 6.8%. Beyond the execution, I made it a point to keep clients informed weekly reports, honest conversations about what was working and what wasn't, and always showing up with a plan. I collaborated closely with designers, videographers, and writers to keep the quality high, and I led the onboarding process for new clients, building custom audit reports and 90-day roadmaps so everyone knew exactly where we were headed and why.

TikTok Ads Specialist

Sep 2025 - Dec 2025 • 3 mos

This role pushed me in ways I didn't expect. I came in knowing the platform well as a user but quickly had to learn how differently TikTok audiences behave compared to every other channel and that learning curve became my biggest advantage. I was running paid campaigns for over 8 clients at a time across beauty, fashion, and consumer tech, managing a combined monthly ad spend of around $30,000. Getting the ROAS to a place clients were happy with took a lot of iteration. I tested constantly, killed what wasn't working fast, and doubled down on what was. Eventually I got the average ROAS sitting consistently at 3.8x, which for TikTok in those verticals was something the team was really proud of. The creative side of TikTok ads is what separates it from everything else you can't just repurpose an Instagram ad and expect it to work. I worked directly with video editors and UGC creators to build content that felt native to the For You Page, not like an ad that interrupted someone's scroll. That approach made a real difference in click-through rates, which averaged 3.2% across campaigns compared to the industry benchmark of around 1.5%. I also handled full TikTok Ads Manager operations setting up campaigns, building custom and lookalike audiences, managing budgets across ad sets, and pulling weekly reports that actually told a story rather than just showing numbers. I stayed close to TikTok's algorithm updates and trend cycles, which meant I could advise clients on content timing and format shifts before they became obvious. It was fast paced, sometimes chaotic, but I genuinely loved the work.

Senior Social Media Manager

Mar 2025 - Aug 2025 • 5 mos

I didn't just manage social media in this role. I built a department around it. Coming in as Senior Social Media Manager, I took full ownership of strategy and output for 12 active brand clients across e-commerce, tech startups, and lifestyle. One of the first things I did was put a proper team together a content creator, a community manager, and a junior strategist because I knew the workload and the standard we needed to hit couldn't be done alone. A lot of my energy in the early months went into making sure that team had clear direction, the right tools, and honest feedback. Once the team dynamic clicked, the quality and consistency of our work improved in a way that clients noticed without us having to point it out. I also changed how we planned. The old approach was reactive scrambling week to week, putting out fires, never really getting ahead. I introduced a quarterly planning process that gave everyone more breathing room and gave clients something they hadn't had before — a real roadmap for their social presence. One of the projects I'm most proud of was taking a tech startup with no social presence whatsoever and building everything from the ground up. Brand voice, visual identity, content strategy across LinkedIn, Instagram, and Twitter all of it. Eight months later they had 35,000 engaged followers and were landing press mentions because of their content. That one felt personal. I also launched influencer marketing as a formal service, built the entire outreach and campaign process myself, and ran partnerships that delivered an average earned media value four times what the collaborations actually cost. I stayed close to platform changes throughout not to chase trends, but to make sure we were always ahead of them rather than catching up.