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Esperienza lavorativa
Digital Marketing Specialist
HIBROWS BEAUTY • Freelance
Jan 2023 - Present • 3 yrs 5 mos
Developed and implemented SEO strategies that improved website visibility and organic search rankings for clients across multiple industries. Researched and optimized keywords to increase search traffic and generate qualified leads. Created SEO-focused blog posts, articles, and geo-targeted content tailored to local and international audiences. Managed social media marketing campaigns, increasing brand awareness, audience engagement, and lead generation. Conducted cold calling and appointment-setting campaigns for B2B and B2C businesses, helping clients connect with prospective customers. Designed and executed lead generation strategies using email outreach, social media, and prospecting tools. Performed SEO audits and competitor analysis to identify growth opportunities and improve website performance. Collaborated with business owners and marketing teams to develop content strategies aligned with business objectives. Tracked campaign performance and provided actionable reports to improve conversion rates and return on investment (ROI). Key Achievements : Increased organic website traffic for multiple clients through SEO optimization and content marketing. Generated qualified leads through targeted outreach and appointment-setting campaigns. Improved client social media engagement through strategic content planning and audience-focused campaigns.
Lead Generation & Appointment Setting Specialist
Jiffy Lube • Part time
Jun 2023 - Feb 2026 • 2 yrs 8 mos
Identified and researched high quality prospects for B2B and B2C campaigns using various online databases and prospecting tools. Conducted outbound cold calling and email outreach to engage potential customers and qualify leads. Scheduled appointments between prospects and sales teams, ensuring a consistent pipeline of opportunities. Developed personalized outreach scripts that improved response rates and customer engagement. Maintained accurate CRM records, tracked interactions, and managed follow-up activities. Collaborated with sales and marketing teams to refine targeting strategies and optimize campaign performance. Generated lead lists based on client requirements, industry trends, and target market analysis. Assisted in nurturing prospects through consistent communication and relationship building. Key Achievements: Consistently exceeded appointment-setting targets across multiple campaigns. Helped clients expand their prospect databases with qualified and verified leads. Improved outreach effectiveness through strategic follow-up processes and tailored messaging.