Usama Iftikhar

Performance Marketing & Tech Specialist

HSC Digital • Freelance

Jun 2024 - Present • 2 yrs 4 mos

Implement marketing technology integrations, conversion tracking systems, and data-driven advertising strategies for lead generation and service-based businesses. Responsible for analytics setup, CRO insights, performance analysis, and campaign optimisation using GA4, GTM, and marketing automation tools. Key Responsibilities - Designed and implemented conversion tracking architecture using Google Tag Manager and GA4 - Integrated CRM and sales data with analytics platforms for accurate attribution and reporting - Implemented offline conversion tracking and automation workflows using Zapier - Conducted campaign performance analysis and reporting using Looker Studio dashboards - Provided CRO recommendations to improve landing page conversion rates - Managed and optimised data-driven advertising campaigns across Google Ads channels Key Project | Boho Ladies Salon - Conducted A/B testing across creatives, landing pages, and campaign structures - Built full-funnel campaigns using Search, Performance Max, and Demand Gen - Conducted high-intent keyword research and geo-targeting for premium audiences - Implemented enhanced conversion tracking using GA4 and GTM - Integrated Fresha sales data with GA4 to measure real revenue impact - Built automated performance dashboards using Looker Studio Results Achieved - 350%+ ROAS - Increased conversion value by 107% YoY - Scaled ad spend by 74% while maintaining efficiency - Improved ROAS efficiency by 19%