Michael O

eCommerce Strategist & Store Manager

Sage Tech • Freelance

Jan 2021 - Present • 5 yrs 4 mos

At Sage Tech, I lead the eCommerce strategy for a diverse portfolio of global brands. My role focuses on end to end store management, ensuring that every touchpoint of the customer journey is optimized for maximum conversion and retention. Key Accomplishments: Strategic Growth: Scaled three mid-market Shopify stores to $1M+ in annual recurring revenue (ARR) through data driven optimization and marketing alignment. UX & Conversion: Executed comprehensive A/B testing on product pages that resulted in a 22% increase in Add to Cart rates. Multi-Channel Expansion: Successfully integrated and managed sales channels across Amazon, Walmart, and eBay, maintaining 98% positive seller ratings. Retention Marketing: Designed and deployed automated email and SMS lifecycles that contributed to a 30% increase in customer lifetime value (LTV). Operational Efficiency: Automated inventory and order fulfillment workflows using tools like Skubana and ShipStation, reducing overhead costs by 15%.