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Digital Marketing Specialist
Freelancing Career
Mar 2022 - Feb 2024 • 1 yr 11 mos
SEO & Content Strategy: Revamped on-page/off-page strategy to drive a 40% YoY boost in organic traffic. Paid Search (PPC): Managed £50k+/month in Google Ads, boosting ROAS by 25% via A/B testing and sharp keyword targeting. Data Analysis: Leveraged GA4 to turn data into action, lifting conversion rates by 15%. Campaign Management: Ran end-to-end email and social campaigns, smashing lead gen targets by 20%.