
Tommy
Email Marketing
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Email Marketing Specialist
Fiverr • Freelance
Feb 2021 - Present • 5 yrs 7 mos
I Am Email Marketing Specialist, I planned, executed, and optimized email marketing campaigns to increase customer engagement, conversions, and brand awareness. I managed email campaigns from concept to delivery, including audience segmentation, list management, content creation, scheduling, and performance analysis. I created engaging and personalized email content aligned with marketing goals and customer needs. I conducted A/B testing on subject lines, content, layouts, and calls-to-action to improve campaign performance. I monitored key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates, using insights to continuously optimize campaigns. I also maintained email databases, ensured accurate customer targeting, and followed email marketing best practices and compliance requirements. I collaborated with sales, design, and content teams to develop effective campaigns and support overall business objectives.