Michele C

Italian SEO Copywriter & Localization Specialist

PANDO MOTO • Freelance

Sep 2026 - Present • 1 mo

I write and adapt Italian SEO content for a motorcycle clothing brand, including product and category descriptions. Working from English source materials and SEO briefs, I create natural Italian copy that preserves technical accuracy and brand voice. I use Surfer SEO to refine content structure and keyword coverage while keeping the text useful and readable for customers.

Head of Content & Brand

Arca di Noè Cooperativa Sociale • Full time

Jan 2017 - Present • 9 yrs 9 mos

I lead content and brand communication for an Italian social cooperative, combining strategic planning with hands-on content production. I write and edit Italian website copy, articles, newsletters and campaign materials, manage WordPress content, and maintain a consistent brand voice across channels. My work focuses on making complex topics clear, accessible and relevant to different audiences.

Scuola Centrale Formazione

Formazione • Full time

Mar 2013 - Dec 2015 • 2 yrs 9 mos

I supported the communications team by managing website and social media content for a vocational education network. I helped communicate training activities and institutional projects, adapting content for different digital channels and audiences. I also produced photography and video materials for events and educational initiatives.