m
michelredmon

Michele

@michelredmon

Social media management for consistent brand growth

Regno Unito
Inglese
Alcune informazioni sono riportate in lingua inglese.
Chi sono
I help fashion, skincare, haircare, wig, and beauty brands turn scrollers into loyal buyers. If your brand is posting but not converting, your content strategy is broken and I fix that. I craft platform native content, build data driven content calendars, manage communities, and run high converting paid social campaigns across Instagram, TikTok, Pinterest, and Facebook. From brand voice development to influencer coordination, I manage every touchpoint that builds trust and drives sales for beauty brands. Your audience is out there I bring them to you.... Continua a leggere

Competenze

m
michelredmon
Michele
offline • 
Tempo di risposta medio: 1 ora

Consulta i miei servizi

Social media management
I will social media manager for fashion skincare haircare wig and beauty brands
Social media management
I will social media manager for streetwear and clothing brand

Portfolio

Esperienza lavorativa

BeautyNailHairSalons

Social Media Manager ColourPop Cosmetics

BeautyNailHairSalons • Freelance

Dec 2025 - Present6 mos

As Social Media Manager for ColourPop Cosmetics, I led the brand's social presence across Instagram, TikTok, Facebook, and Pinterest managing a combined audience of over 12 million followers. I developed and executed a full funnel content strategy tailored to ColourPop's Gen Z and millennial audience, producing weekly content calendars aligned with product launches, seasonal campaigns, and cultural moments. I collaborated directly with the inhouse creative team and external photographers to brief and direct visual assets that maintained brand consistency while staying ahead of platform trends. I owned community management, responding to thousands of weekly comments and DMs, turning customer questions and complaints into loyalty building touchpoints. I sourced, vetted, and coordinated a roster of 40+ micro and mid tier beauty influencers for UGC and affiliate campaigns, contributing to a 34% increase in organic reach within eight months. I managed Meta Ads and TikTok Ads campaigns with monthly budgets up to $25,000, consistently achieving a ROAS above 3.5x on product launch pushes I produced performance reports using native platform analytics and third-party tools, delivering bi weekly insights to leadership that informed budget reallocation and content pivots. I also led the brand's TikTok Shop integration strategy scripting, briefing creators, and monitoring live shopping sessions growing TikTok attributed revenue from zero to a meaningful share of monthly DTC sales within one quarter. I worked cross functionally with the email marketing, PR, and product development teams to ensure social was always aligned with broader GTM timelines.