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Social media management for consistent brand growth
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Social Media Manager ColourPop Cosmetics
BeautyNailHairSalons • Freelance
Dec 2025 - Present • 6 mos
As Social Media Manager for ColourPop Cosmetics, I led the brand's social presence across Instagram, TikTok, Facebook, and Pinterest managing a combined audience of over 12 million followers. I developed and executed a full funnel content strategy tailored to ColourPop's Gen Z and millennial audience, producing weekly content calendars aligned with product launches, seasonal campaigns, and cultural moments. I collaborated directly with the inhouse creative team and external photographers to brief and direct visual assets that maintained brand consistency while staying ahead of platform trends. I owned community management, responding to thousands of weekly comments and DMs, turning customer questions and complaints into loyalty building touchpoints. I sourced, vetted, and coordinated a roster of 40+ micro and mid tier beauty influencers for UGC and affiliate campaigns, contributing to a 34% increase in organic reach within eight months. I managed Meta Ads and TikTok Ads campaigns with monthly budgets up to $25,000, consistently achieving a ROAS above 3.5x on product launch pushes I produced performance reports using native platform analytics and third-party tools, delivering bi weekly insights to leadership that informed budget reallocation and content pivots. I also led the brand's TikTok Shop integration strategy scripting, briefing creators, and monitoring live shopping sessions growing TikTok attributed revenue from zero to a meaningful share of monthly DTC sales within one quarter. I worked cross functionally with the email marketing, PR, and product development teams to ensure social was always aligned with broader GTM timelines.