Mikel Fernandez

Lead Generation and Appointment Setting Specialist

Upwork

Aug 2025 - Oct 2025 • 2 mos

I support businesses with prospect research, lead qualification, and appointment setting. My role involves identifying potential customers who match the client's target audience and initiating conversations to understand their needs and level of interest. I research companies, locate relevant contacts, organize prospect information, and conduct outreach through approved communication channels. When a prospect shows interest, I ask qualifying questions and help move the conversation toward a suitable next step, such as a discovery call, consultation, or sales meeting. I also manage follow-up activities, maintain organized lead records, update CRM systems, and provide clear reports on outreach progress. My approach focuses on relevant prospecting, accurate information, professional communication, and consistent follow-up rather than simply generating large lists of unqualified contacts.

B2B Cold Calling Specialist

Fiverr

May 2024 - Oct 2024 • 5 mos

I help businesses connect with potential customers through targeted B2B cold calling and outbound prospecting. My work involves researching suitable companies, identifying decision-makers, preparing call lists, initiating professional conversations, qualifying prospects, and recording outreach results. I focus on understanding each client's target market, service offering, and ideal customer profile before starting a campaign. I adapt my communication to different industries and use clear, professional conversations to identify business needs and potential opportunities. My responsibilities include making outbound calls, handling common objections, following up with interested prospects, updating CRM records, maintaining accurate call notes, and providing campaign reports. I also work with clients to improve calling scripts, refine prospect lists, and maintain a consistent outreach process.