
Minh Anh H
AI Video Ad Creator
Competenze

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Esperienza lavorativa
Performance Marketing Specialist | D2C | Coway Europe
Coway Nederland • Full time
Sep 2024 - Jun 2026 • 1 yr 9 mos
* Developed performance-driven ad concepts, hooks, messaging angles, and creative briefs based on campaign data and audience insights. * Collaborated directly with UGC creators to produce platform-native video ads for Meta, managing the process from briefing and scripting to feedback and delivery. * Built and executed a structured creative-testing framework across UGC styles, formats, hooks, and messaging to identify and scale winning ads. * Used performance insights from Meta, Google, Amazon, and Bol campaigns to continuously iterate creatives, improve conversion rates, and reduce CAC.
Creative Strategist & Paid Social Media Buyer | DTC E-com | ROAS Agency
ROAS Agency • Full time
Apr 2023 - Jun 2024 • 1 yr 2 mos
* Created, edited, and optimized performance ad creatives—including short-form videos, static images, and ad copy—for more than 20 DTC e-commerce products across 10+ markets, increasing CTR by 25%. * Translated campaign data and market insights into new creative angles, hooks, messaging, and ad variations for structured A/B testing. * Managed approximately $300,000 in monthly ad spend across Meta and TikTok, contributing to more than 45,000 total sales and approximately $30,000 in monthly profit. * Tested creatives, audiences, bidding strategies, and conversion funnels to reduce CPA by 10% and scale winning campaigns. * Created and optimized Shopify landing pages and pre-landers to strengthen message consistency and improve conversion performance.
Media Buyer & Ad Creative Specialist | Gaming | iQU
LinkedIn • Full time
Sep 2022 - Mar 2023 • 6 mos
* Edited and adapted image ads, video creatives, and WordPress pre-landers for online and downloadable game campaigns across multiple advertising platforms. * Used performance data and market research to identify new creative angles and improve ad content for the media-buying team. * Managed and optimized lead-generation campaigns with a monthly budget of $9,000, translating campaign insights into ongoing creative improvements.