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Meta Ads Manager
Clean Project • Freelance
Jun 2025 - Present • 1 yr 3 mos
Led full paid media operations for a DTC apparel brand across Facebook, Instagram, and TikTok. Owned advertising strategy end-to-end — from creative development and structured testing frameworks to campaign scaling and performance reporting. Managed $100K+/month in ad spend, achieving consistent ROAS above 400% through Andromeda-based media buying strategies combined with 60–100 monthly creative iterations. Oversaw Pixel and CAPI implementation to ensure accurate attribution across all channels