Moe Ayoub

General Manager (Owner)

Velocity • Lavoratore autonomo

Jun 2024 - Aug 2026 • 2 yrs 2 mos

My Background & Experience I'm a Canadian-based Automotive Engineer (Ontario Tech University) with hands-on experience across dealership operations, car sales, and the North American automotive market. Dealership & Sales Experience: I co-founded and operated Velocity Cars, an independent used car dealership in Burlington, Ontario. I managed every aspect of the business — sourcing vehicles at auction, pricing for the market, negotiating trades, structuring deals, and closing sales. I've sat across the table from hundreds of buyers and know exactly how dealers think, where they make their money, and what tactics they use to maximize profit on every deal. I understand dealer cost structures on new vehicles — holdback, dealer cash, invoice vs MSRP, and how end-of-month pressure creates real negotiating opportunities. On used vehicles I know how reconditioning costs, market days supply, and auction history affect what a dealer will actually take. Financing & F&I: I've seen firsthand how Finance and Insurance offices work — the add-ons, the extended warranties, the rate markups. I'll help you identify what's worth paying for and what to walk away from. North American Market Knowledge: I've worked with dealers and buyers across Canada and the United States, giving me a strong understanding of both markets — pricing differences, regional trends, and how to use data to your advantage whether you're buying locally or cross-border. I work for you. Not the dealer.