
Mohd Shuab
Certified Google Ads and Meta Ads Expert
Competenze

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Portfolio
Esperienza lavorativa
Sales and Marketing Hybrid
upGrad • Full time
Aug 2023 - Present • 2 yrs 9 mos
Performance marketer with 2+ years of hands-on experience in the EdTech industry — running paid campaigns, managing organic growth, and connecting ad spend directly to revenue. Currently at Everexam Pvt. Ltd., I manage end-to-end performance marketing including: • Meta Ads & Google Ads campaign setup, optimization & reporting • SEO strategy and YouTube channel management • Inbound & outbound lead generation • Conversion tracking via Meta Pixel, GA4 & Google Analytics What makes me different: I started in sales — which means I don't just drive traffic, I understand what makes a lead convert. I've sat on calls, handled objections, and closed deals. That sales-to-marketing crossover helps me build campaigns that actually bring in revenue, not just clicks. Currently focused on scaling my expertise in full-funnel performance marketing — TOFU to BOFU — and helping EdTech brands grow faster with data-driven paid strategies. 📍 Open to Performance Marketing roles | Google & Meta Ads | EdTech & D2C
Feild Marketing And sales
Medical
Aug 2019 - Jul 2023 • 3 yrs 11 mos
Managed day-to-day operations of a medical store including inventory management, billing, staff supervision, vendor purchases, and customer handling. Ensured stock availability, managed supplier relationships, and maintained sales records.