M. Hossain.

Digital marketer & Social Media Manager

Digital Marketing Live Course • Freelance

Dec 2024 - Present • 1 yr 7 mos

**Company:** HBS Apparels Ltd. **Position:** Digital Marketing & Social Media Manager **Job History & Responsibilities:** At HBS Apparels Ltd., I worked as a Digital Marketing & Social Media Manager, where I was responsible for building and managing the company’s online presence. My role included planning and executing social media strategies across platforms like Facebook and Instagram to promote fashion products and increase brand visibility. I created engaging content, including product posts, captions, and promotional campaigns aligned with the brand identity. I managed paid advertising campaigns, focusing on targeted audiences to drive traffic, generate leads, and boost sales. I also monitored performance analytics, optimized campaigns, and ensured consistent growth in engagement and reach. Additionally, I collaborated with design and sales teams to ensure marketing efforts matched business goals, seasonal campaigns, and product launches. **Achievements:** * Successfully increased social media engagement and follower growth through consistent content strategy * Generated quality leads and improved sales through targeted ad campaigns * Strengthened brand awareness and online presence in the competitive fashion market * Improved ROI by optimizing ad performance and audience targeting **Expertise:** Digital Marketing Strategy • Social Media Management • Facebook & Instagram Ads • Content Creation • Audience Targeting • Campaign Optimization • Brand Growth • Analytics & Performance Tracking