Mar

Creator & Partnership Manager

Freelance / remote united state client • Full time

Jan 2025 - Present • 1 yr 9 mos

Dedicated Creator Strategist and Talent Manager leading end-to-end UGC partnerships, creator sourcing, and creative direction across a portfolio of D2C skincare and wellness brands. In this role, I am responsible for actively recruiting, screening, and onboarding UGC creators and influencers who align with specific brand personas, target demographics, and aesthetic standards, applying a high-standard human judgment bar for brand fit that automated tools cannot replace. I guide creative concepts, storyboards, and script structures designed for direct-response paid social campaigns, ensuring video hooks, visual pacing, call-to-actions, and messaging maintain maximum engagement while protecting overall brand tone. My daily responsibilities include conducting thorough performance and quality audits of creator deliverables to verify visual resolution, audio clarity, hook execution, and narrative alignment prior to ad deployment, balancing creative intuition with performance insights to optimize campaign output. Additionally, I oversee partnership management, handling creator communications, rate negotiations, usage rights agreements, and contract deliverables to ensure seamless workflows and clear expectations. I also build and maintain a curated database of high-performing creators to streamline ongoing campaign needs and nurture long-term, high-converting brand relationships across international e-commerce markets.