Mubasher H

SEO Manager and Strategist

Home Alliance • Full time

Dec 2024 - May 2026 • 1 yr 5 mos

Managed SEO campaigns for a portfolio of 40+ client websites, overseeing technical SEO, local SEO, on page optimization, and content strategy. Developed data driven SEO strategies through technical audits, keyword research, competitor analysis, and performance monitoring. Collaborated with developers, content writers, and operations teams to implement SEO recommendations and improve website performance. Optimized Google Business Profiles, local citations, and local search visibility for service based businesses across multiple industries. Monitored campaign performance using Google Search Console, Google Analytics 4, and Looker Studio while managing project execution through ClickUp.

SEO Expert

On Purpose Media • Full time

Dec 2021 - Aug 2025 • 3 yrs 8 mos

Managed SEO campaigns for local HVAC businesses, focusing on improving local search visibility, Google Business Profile performance, and organic lead generation. Conducted technical SEO audits, keyword research, competitor analysis, and on page optimization using Ahrefs, BrightLocal, and Google Search Console. Tracked call leads, form submissions, and campaign performance using WhatConverts to measure SEO effectiveness and support data driven optimization. Coordinated daily SEO tasks, implementation, and project progress through ClickUp while collaborating with content and development teams.

Senior SEO Expert and Team Lead

SEO Assistance • Full time

Oct 2021 - Oct 2022 • 1 yr

Led the SEO department , managing strategy, execution, and performance across multiple client projects. Designed and implemented enterprise-level SEO roadmaps covering on-page, off-page, technical, and local SEO. Established standard operating procedures (SOPs) for audits, reporting, and campaign execution.