Mubeen Khan

Full Funnel Copywriter

Mar 2024 - Present • 2 yrs 4 mos

Direct Response Copywriter March 2024 – Present  |  Karachi, Pakistan Full-funnel copywriter for SaaS founders, coaches, and B2B service brands. Every project begins with a buyer research phase understanding what the customer fears, what they've already tried, and what belief needs to shift before they say yes. SELECTED RESULTS The Problem: Facebook ads at 0.8% CTR, $12 CPA target missed for 3 months straight. Facebook Ad Series: "Going bald wasn't my choice. Shaving it. That's kind of the one part I still get to decide." →CTR ×3.1 · CPA from $18 → $6.40 · ROAS 3.8× Problem: B2B consulting firm, homepage copy that could belong to 400 other firms, zero differentiation. Homepage Rewrite Consulting Firm "Strategy without execution is expensive daydreaming. We do both." → Demo requests up 28% in 6 weeks →   Email sequence →   Landing page rewrite →   Sales page →   Cold outreach →   VSL script →   Lead magnet funnel →   SaaS website copy →   Product launch email →   Nurture sequence My Testimonials: Before: Homepage not converting · Copy indistinguishable from competitors "We'd hired two writers before this. Both delivered copy that was technically fine and completely useless. Working with Mubeen was the first time someone actually understood our customer before writing a single word. The new homepage converted 28% better in the first month." +28% Demo Requests Sophia Okafor CMO, Nexus Software

Content Writer

Feb 2022 - Jul 2024 • 2 yrs 5 mos

Content Writer 2022 – 2024 Two years spent writing across niches, platforms, and audiences will sharpen you in ways a single role never could. I've written across a wide range of formats and industries articles, blog posts, SEO-optimised content, product descriptions, web copy, trend pieces, and technical explainers. Some of it was deeply niche, some of it was broad-stroke content strategy, but all of it had a job to do: pull readers in, hold their attention, and deliver something worth their time. A big part of my work came through Content Writing Facebook groups, where I picked up freelance briefs from clients across the US, UK, UAE, and other markets worldwide. The variety was constant one week health and wellness, the next SaaS or e-commerce or lifestyle which meant I had to research fast, adapt my voice quickly, and write with both accuracy and range. You learn a lot about what actually performs when you're accountable to real clients with real deadlines. Alongside that, I've been part of a Digital Writing and Tutoring Platform community on WhatsApp a space where writing gets discussed, practiced, and taught. Being involved there pushed me to think more deliberately about the craft itself: structure, clarity, voice, and how to explain all of it to someone still finding their footing. Over time I developed a strong sense of what works what headlines pull readers in, which formats hold attention, when a tight focused piece beats a long-read, and how SEO and genuine readability can coexist without one killing the other. I came out of this period a faster researcher, a sharper editor, and a writer who's comfortable with both depth and range.