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When it comes to selling products on Amazon, it's all about appealing to the customer. Variations on Amazon are displays of a single product according to a defined theme, such as color, size, or another classification.

Variations (also known as parent-child relationships) are sets of products that are related to one another in terms of Size, Color, Flavor, etc.

Product variations occur when an item that has different attributes, such as color and size, is grouped together with its variants on a single product page. The parent is the actual product, and the children are the variants.

Save on listing and photo fees. List more in less time. Manage inventory right from your listings. Price each variation separately. Great way to cross-sell. Get exposure for more inventory.

1- Create and add a unique ID that use to identify all of the items in a Variant Group. 2- Choose the most fitting Variant Attribute Name from the drop-down list. 3- If your item varies in multiple ways (color and sizes), click “Add More” to add columns.