Muhammad Aleem

mystery shopper team lead

CCI • Full time

Aug 2022 - Dec 2025 • 3 yrs 4 mos

Led a team of 50 mystery shoppers, providing guidance and ensuring on-time, accurate report submissions. Identified and reported scammers and fraudulent activities in retail outlets. Conducted market research and audits for major brands including Zyn, Johnny Jughnu, Unilever, Nestlé, and Orient Tile. Exposed shopkeepers manipulating product prices, providing video evidence for validation. Maintained up-to-date field data and ensured strict compliance with client standards

Brand Activation specialist

Unilever • Part time

Jun 2018 - Dec 2021 • 3 yrs 6 mos

Brand Activation Executive Managed end-to-end brand activation campaigns across retail stores, including obtaining store permissions, coordinating promotional activities, arranging shelf placements, hiring and managing brand ambassadors, executing product gifting campaigns, and ensuring smooth on-ground marketing operations. Worked closely with retail teams to maximize brand visibility, customer engagement, and campaign success while maintaining detailed execution and performance reports.