Muhammad Taha S

Commercials Manager – B2C Operations

Confidentials • Full time

Apr 2021 - Present • 5 yrs 1 mo

Lead e-commerce operations and procurement for multiple FMCG categories including Breakfast, Frozen Foods, Dessert & Baking Essentials, and Spices. Manage vendor sourcing, price negotiations, SKU planning, and margin optimization across all categories. Key Achievements: Achieved double-digit margin improvement through strategic alternate sourcing during vendor constraints Managed high-value portfolio with over 90% retention and on-time recovery Reduced operational costs by 30% through cross-functional process alignment Led integration of financial operations with last-mile logistics, reducing team size by 80% while improving recovery rates to 95% Built data dashboards using SQL and spreadsheet tools for national KPI tracking, reducing product expiries through better inventory visibility Delivered consistent margin growth through SKU rationalization and pricing alignment Onboarded key vendors for new product categories, achieving strong GMV with healthy margins Oversaw fleet of 200+ vehicles, maintaining lowest operational cost against revenue with zero downtime Secured first-time credit arrangements with suppliers, improving working capital flow Maintained 90%+ product availability during peak seasons through proactive demand planning Collaborated cross-functionally with sales, marketing, inventory, and logistics teams to drive operational efficiency