Muhammad Zohaib

Content & Copy Writer

Mozaic, Inc • Freelance

Aug 2024 - Mar 2025 • 7 mos

I worked as a Content and Copywriter at Moziac Inc, a company operating out of Nashville and Chicago in the United States. My role focused on creating research-driven content for various digital and marketing needs. I was responsible for researching industry topics, understanding target audiences, and developing clear, engaging written material that aligned with the company’s communication and marketing goals. A significant part of my work involved conducting in-depth research before producing any content. I analyzed industry trends, reviewed competitor messaging, and gathered relevant data to ensure the information presented in the content was accurate and valuable. Based on this research, I wrote blog articles, marketing copy, website content, and other written materials designed to inform audiences and support the company’s marketing strategies. I also collaborated with the marketing team to ensure that the content matched the brand voice and effectively communicated key messages. My work aimed to simplify complex ideas, present them in a clear and engaging way, and help strengthen the company’s overall content strategy. Through consistent research and careful writing, I contributed to producing content that was both informative and aligned with the company’s broader marketing objectives.

Social Media Manager

Aroona Events • Part time

Dec 2022 - Dec 2023 • 1 yr

I worked as a Social Media Manager for Aroona Events, an events company based in the Twin Cities area of Minnesota, USA. My primary responsibility was to manage and regularly update the company’s social media accounts across different platforms. This included planning and publishing posts, updating event-related content, and ensuring that the company’s online presence stayed active and relevant. I also monitored engagement metrics and audience interactions to understand which types of content performed best and how the audience responded to different campaigns. Another key part of my role involved communicating directly with customers through social media. I responded to inquiries, provided information about upcoming events, and addressed customer concerns in a timely and professional manner. Maintaining prompt and clear communication helped improve customer satisfaction and strengthened the company’s relationship with its audience. I also ensured that messages, comments, and feedback were handled properly so that potential customers received accurate information about the company’s services and events. In addition, I conducted competitor analysis to understand how other event companies were positioning themselves in the market. This involved reviewing their social media strategies, content styles, promotional campaigns, and engagement tactics. By analyzing these insights, I identified opportunities for improvement and suggested strategies to optimize our content and marketing approach. These efforts helped the company refine its social media strategy, attract more engagement, and stay competitive within the local events market.