
M Umar Abid
Performance Marketing Specialist for Ecommerce and Lead Generation
Competenze

Consulta i miei servizi


Portfolio
Esperienza lavorativa
Self Employed
4 yrs 7 mos
Senior Performance Marketer
Aug 2024 - Present • 2 yrs
Worked across ecommerce and lead generation accounts through freelance projects and agency side execution. Supported Google Ads, Meta Ads, campaign diagnosis, tracking review, funnel feedback and performance reporting. Focused on wasted spend, weak conversion tracking, low quality traffic and growth bottlenecks across paid media systems.
Agency Side Performance Marketer
Jun 2024 - Present • 2 yrs 2 mos
Agency side performance marketing work with Cut N Cue Media across ecommerce and lead generation accounts. Supported Google Ads, Meta Ads, campaign diagnosis, tracking review, funnel feedback and performance reporting, with focus on wasted spend, weak tracking and paid media growth bottlenecks.
Google Ads and Tracking Specialist
Feb 2026 - Jul 2026 • 5 mos
Freelance Google Ads and tracking work for MAK Modern, a furniture ecommerce brand. Reviewed Google Ads structure, conversion tracking, GA4, GTM and ecommerce growth issues, with focus on wasted spend, weak measurement and practical campaign improvement opportunities.