
MUSA ABDULMALIK
Digital marketing
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email Marketing Specialist
Self-Employed / Freelancer • Freelance
Jun 2024 - Present • 2 yrs 3 mos
### Work Experience Description As an Email Marketing Specialist, I help ecommerce businesses build effective email marketing systems that engage customers, nurture leads, increase repeat purchases, and support long-term business growth. I work with businesses to create clear email strategies based on their products, customers, goals, and customer journey. My services include planning and creating email campaigns, promotional newsletters, automated email flows, customer segmentation, email copywriting, personalization, and performance analysis. I create essential automation such as welcome email sequences, abandoned cart recovery, post-purchase follow-ups, customer re-engagement campaigns, product recommendation emails, and promotional campaigns. I have experience working with popular email marketing platforms including Klaviyo, Omnisend, Mailchimp, and Shopify Email. I help businesses organize their subscriber lists, create targeted customer segments, develop professional email content, and structure automated workflows that deliver the right message at the right stage of the customer journey. I also review existing email systems to identify opportunities for improvement, including weak automation, inconsistent messaging, poor segmentation, and missed customer follow-up opportunities. My approach focuses on creating useful, relevant, and customer-focused communication rather than sending random promotional emails. For ecommerce brands, I can help connect email marketing with the overall customer journey, from the first welcome message through purchase, follow-up, retention, and re-engagement. I monitor campaign performance and use available data to identify areas that can be improved over time. My goal is to help clients develop a reliable email marketing system that keeps customers engaged, strengthens customer relationships, supports retention, and creates more opportunities for repeat business. I provide professional, organized, practical email marketing