Mykhailo

Ad Creative | Facebook Ad Creative Designer | Banner Design | Meta Ads

Upwork • Freelance

Mar 2023 - Present • 3 yrs 4 mos

Worked as a freelance ad creative designer on Upwork platform for 3+ years, completing 100+ projects with a 100% Job Success Score and Top Rated status. Specialized in Facebook ads design, Meta ads creative and static ad creative production for e-commerce businesses and direct-to-consumer brands across fashion, beauty, lifestyle and consumer goods niches. Core deliverables included Facebook ad creative sets, image ads, static banner design, Instagram ad design and promotional banner design tailored to each client's campaign objectives and target audience. Produced high-converting creatives that supported clients' paid social media advertising strategies across Facebook, Instagram, LinkedIn and Google platforms. Additional work covered display ads creation, Google display ads, web banner design and Facebook banner design for clients running multi-platform paid campaigns. Delivered social media post design, Facebook post design, Instagram post design, social media graphics and social media banner design for both paid advertising and organic social media content needs. Each project involved close collaboration with clients to understand their brand identity, target audience and campaign goals. Maintained fast delivery times across all orders — typically 24 to 48 hours per creative set — while offering unlimited revisions to ensure every deliverable matched client expectations precisely. Worked across a wide range of industries including fashion, beauty, health and wellness, food and beverage, pet care, SaaS and fintech. Consistently received 5-star feedback for design quality, communication speed and understanding of e-commerce advertising needs. Built long-term relationships with repeat clients who returned for ongoing ad creative production across multiple campaigns and product launches.

Facebook Ad Creative Designer & Concept Developer

Scentbird • Freelance

Dec 2023 - Jan 2024 • 1 mo

Worked with Scentbird — an American perfume and fragrance subscription service — producing a full pack of 14 Facebook ad creatives for paid social media advertising campaigns. Project covered the complete creative cycle from initial concept development through final design delivery. Responsibilities included creative concept development, ad copywriting and static ad creative design — producing Facebook ad creative sets with compelling headlines, body copy and visual compositions tailored to Scentbird's target audience and subscription model. Each creative was developed to stop the scroll, communicate the product value proposition and drive conversions for the brand's Facebook advertising campaigns. High-converting Facebook ads design pieces covering multiple ad formats including single image ads, static banner design and promotional banner design optimized for Facebook and Instagram feed placements. Work involved deep understanding of the beauty and lifestyle niche, subscription e-commerce advertising and direct response ad creative design — translating brand identity into Facebook ad creative that performed across cold and retargeting audience segments. Final deliverables included production-ready static ad creatives sized and optimized for Meta ads design specifications and immediate campaign launch. Formats & Services Delivered: Facebook ad creative, Meta ads creative, Facebook ads design, static ad creative, ad creative design, image ads, promotional banner design, social media post design, social media graphics, Instagram ad design, Facebook post design, social media banner design, display ads creation, static banner design, e-commerce ad creative, beauty ad creative, subscription brand advertising, direct response ad creative, concept development, ad copywriting, social media ad design, Facebook advertising creative, Meta ads design, high-converting ad creative, scroll-stopping ad creative.

Display Ad Creative Designer & Banner Specialist

CallApp • Freelance

Apr 2023 - Nov 2023 • 7 mos

Worked with CallApp — an Israeli tech company with 50M+ users — producing display ad creatives and promotional banner design across three products: CallApp (caller ID and call blocker), a file recovery tool and a translation app. Delivered complete banner ad sets in 9 standard display ad sizes including leaderboard, medium rectangle, wide skyscraper, large rectangle, half page, mobile banner — covering the full Google Display Network size specifications. All banner sets were produced in 8 languages simultaneously, adapting layout, typography and visual hierarchy to fit different text lengths and reading directions across English, and multiple international markets. Core deliverables included static banner design, display banner design, Google display ads, static ad creative, promotional banner design and web banner design produced to IAB standard dimensions. Each creative set maintained consistent brand identity across all sizes and language versions while remaining optimized for display advertising performance. Additional work included ad creative design and image ads adapted for mobile display advertising, in-app banner ads and social media banner formats. Project required strong understanding of display advertising specifications, multilingual design adaptation and multi-product brand management — delivering a complete display ad creative system for a global tech audience across multiple platforms and markets. Formats & Services Delivered: Facebook ad creative, Meta ads creative, Instagram ad design, Facebook ads design, social media post design, social media graphics, social media banner design, Facebook banner design, Facebook post design, Instagram post design, display ads creation, static ad design, promotional banner design, ad creative design, banner design, web banner design, Google display ads, display advertising, image ads, mobile banner design, in-app advertising, multilingual banner design, multi-format ad creative, e-commerce ad creative.