Mykola T

Senior Marketing PM & Performance Specialist

MERCURYARTS • Full time

May 2025 - Feb 2026 • 9 mos

Managed hands-on Meta Ads campaigns, web analytics, and lead routing operations across 20+ active international accounts (EU & CIS markets). Key Achievements & Live Cases: - High-Ticket Regatta Sales (Sailing Planet): Generated 490 qualified leads in 5 weeks with a budget of €600/month. Achieved 7 booked regatta spots (€1,400 average check) and 1 full team yacht booking (€2,500), generating €12,000+ in trackable revenue. - Prefab & Modular Housing (PANMODUL.EU): Generated 134 high-intent leads in 1.5 months utilizing a low-budget scaling strategy (50 PLN/day). - Client Onboarding Acceleration: Developed standardized launch frameworks and SOPs for tracking, media assets, and briefs, reducing client onboarding time by 40%. Core Technical & Management Responsibilities: - Tracking & Data Infrastructure: Configured Meta Pixel, Conversions API (CAPI), custom conversion events, and CRM webhooks for 100% accurate lead attribution. - Marketing Process Automation: Integrated Bitrix24, Google Sheets, Telegram bots, and TikTok/WhatsApp APIs to automate real-time lead routing and reporting for sales teams. - Team & Account Operations: Migrated media buying and design teams to standardized task templates, coordinating end-to-end campaign execution across 20+ client projects to consistently hit target CPA/ROAS metrics.

Marketing Project Manager & Performance Lead

Ланет CLICK • Full time

Dec 2023 - May 2025 • 1 yr 5 mos

Key Achievements: - Managed $500,000+ in total ad spend across 45+ B2B and B2C projects (E-commerce, Healthcare, Auto, Fashion, Food Industry, Services). - Launched 27 performance marketing projects end-to-end, taking them from strategy to full execution. - Scaled client accounts by expanding ad budgets, launching new channels, and upselling performance packages. - Achieved the highest agency KPI rating by delivering strong campaign ROI and optimizing internal operations. - Handled high-stakes client and team situations, maintaining long-term client retention and account stability. Core Execution & Operations: - Led cross-functional teams of 5–10 specialists (Media Buyers, Designers, Content Creators), controlling deadlines, task handoffs, and deliverables. - Managed ad budget allocation, daily spend, and CPA/KPI metrics to maximize campaign efficiency. - Controlled resource allocation (human, financial, technical) to keep projects profitable and on schedule. Strategy & Client Management: - Aligned project KPIs, timelines, and reporting formats directly with client decision-makers. - Built and presented data-driven growth proposals to scale client campaigns and secure long-term contracts. - Ran regular performance reviews, status updates, and risk mitigation to keep client satisfaction high.