Nadilla S

Social Media Manager and Digital Strategist

Agency • Full time

Sep 2024 - Mar 2026 • 1 yr 6 mos

- Led end-to-end social media and campaign strategy development for 20+ brands across various industries, from research, ideation, strategic framework, to execution and evaluation. - Developed integrated social media & KOL/influencer strategies for client pitching, ensuring alignment with brand objectives, audience insights, and campaign KPIs. - Conducted in depth market, audience, and competitor research to support data-driven strategic decisions and strengthen campaign effectiveness. - Collaborated closely with brand strategy, creative, and account teams to translate strategic insights into compelling campaign ideas and content directions. - Oversaw content strategy and content production processes, from ideation, content planning, creative direction during shoots, to post-production, resulting in a 15% growth in audience engagement. - Managed and optimized paid media campaigns across Meta (Facebook & Instagram) and TikTok, including audience targeting, budget allocation, and performance optimization, achieving up to 30% improvement in campaign ROI. - Utilized social listening and analytics tools to monitor trends, audience behavior, and campaign performance, proactively adjusting strategies to maximize impact. - Prepared performance reports and strategic insights for internal reviews and client presentations, providing actionable recommendations for future campaigns.