Naina S

Visual Designer

Skin& • Full time

May 2025 - May 2026 • 1 yr

My role in Skinlabs is to lead the visual design efforts across digital and print platforms to maintain and elevate the brand’s premium, clean aesthetic. I create compelling social media creatives, campaign visuals, in-clinic branding, packaging elements, and promotional materials that align with the brand’s voice in the beauty and skincare industry. Collaborating closely with the marketing team, I ensure every design communicates trust, elegance, and expertise, reflecting the clinic’s legacy and innovation. I have used AI-powered creative tools to accelerate the design process while ensuring every final artwork is professionally refined and production-ready. AI helps me generate creative concepts, product mockups, packaging ideas, advertising visuals, lifestyle scenes, illustrations, and image compositions, which I further enhance using Adobe Photoshop and Illustrator.

Visual Designer

Advertize • Full time

Feb 2023 - Feb 2024 • 1 yr

My professional journey as a visual designer was nestled within a retention team, where I was entrusted with a multitude of design responsibilities. These encompassed a rich tapestry of tasks, including the creation of compelling newsletters, the crafting of captivating website designs, the development of engaging Google ads, and the curation of captivating Amazon Plus content. Beyond these initiatives, I also took charge of the critical aspects of branding and packaging for products. My role was not merely confined to individual tasks but revolved around the overarching objective of ensuring a harmonious and enticing visual representation across diverse platforms. This holistic approach was integral to enhancing brand identity and fostering meaningful engagement with the audience. With a keen eye for detail and a deep understanding of the nuances of design, I dedicated myself to maintaining a seamless and consistent visual language across all touchpoints. Whether it was a newsletter communicating the latest updates or a product packaging that told a story, I strived to create a cohesive and visually appealing narrative that resonated with the brand's essence and captivated the audience's attention. In essence, my role extended beyond creating designs; it was about cultivating an immersive and impactful brand experience that left a lasting impression, fostering stronger connections and sustained engagement with the audience across various channels.

Freelancing

Freelancing Career • Freelance

Jan 2020 - Jul 2022 • 2 yrs 6 mos

In my role as a project-based graphic designer, I've had the privilege of collaborating with a diverse range of companies. Among these collaborations, I've worked closely with Kasutam, MyTable, Kaanish Medicose, DoodleDeets, Klairs, Dall Chini, Fitbuts, and Veerji Restro. For Kasutam, I contributed to projects aimed at visually enhancing their brand identity and communication materials. MyTable engaged my design skills to create captivating visuals that elevated their marketing and promotional content. At Kaanish Medicose, I focused on crafting designs that communicated their healthcare products and services effectively. DoodleDeets entrusted me with designing innovative and engaging graphics for various purposes, contributing to their creative initiatives. Klairs relied on my design expertise to develop visually appealing materials that resonated with their audience and brand image. For Dall Chini, Fitbuts, and Veerji Restro, I played a pivotal role in designing graphics that aligned with their respective brand visions, catering to their unique needs and enhancing their visual presence across different platforms. Through these collaborations, I've honed my skills in creating impactful visual solutions tailored to the specific requirements and identities of each company, contributing to their overall branding and marketing strategies.