Nashim Pervez

Digital Marketing Specialist

Freelancer.com • Freelance

Nov 2025 - Jun 2026 • 7 mos

I worked as a freelance Digital Marketing Specialist on Freelancer.com, partnering with small businesses and startups to build their online presence from the ground up. My work included: Building and launching WordPress websites optimized for speed, SEO, and user experience Planning and running Meta Ads and Google Ads campaigns tailored to each client's budget and goals. Setting up basic tracking systems so clients could see exactly how their campaigns were performing. Managing LinkedIn profiles and social media pages to strengthen brand visibility Creating simple, on-brand marketing graphics using Canva for social and web use. Most of my clients on Freelancer.com were early-stage businesses that needed a complete online setup, not just isolated services. I worked closely with them at every step — from initial strategy to execution — making sure their limited budgets went toward things that actually moved the needle. What stood out in this work was flexibility: adapting quickly to different industries, tight timelines, and client requirements while still delivering consistent, professional results.

Performance Marketer

Upwork • Freelance

Feb 2025 - Oct 2025 • 8 mos

I worked as a freelance Performance Marketing Specialist on Upwork, helping businesses from different industries grow their online presence through paid ads, tracking, and website optimization. Over this time, I worked closely with clients from the US, UK, and Europe, taking their marketing from guesswork to a structured, performance-driven approach. My goal was always simple: help clients spend their ad budget wisely and get real results, not just clicks or impressions. Key responsibilities: - Planned, set up, and managed Meta Ads and Google Ads campaigns to generate leads and sales. - Set up GA4 and Google Tag Manager to track conversions accurately and remove guesswork from decisions. - Built and optimized WordPress websites with a focus on speed, SEO, and a smooth user experience. - Managed social media accounts and grew organic engagement through consistent content and strategy. - Set up and optimized Google Business Profiles to improve local search visibility for service-based businesses. - Reviewed campaign performance regularly and adjusted targeting, budgets, and creatives to improve results over time. Throughout my work on Upwork, I focused on clear communication, honest reporting, and long-term results. Instead of chasing vanity metrics, I built every campaign around measurable ROI, helping clients understand exactly where their money was going and what it was bringing back.