Naz Ui Designer

Senior UX-UI Designer

atb-jobs.com • Full time

Feb 2023 - Sep 2025 • 2 yrs 7 mos

Led the design of atB Jobs’ job portal, improving the end-to-end user experience for job seekers and employers. Worked across the full product lifecycle — from research and wireframes to high-fidelity UI and handoff. Built a scalable design system in Figma, simplified workflows that boosted application completion by 35%, and introduced design thinking to align teams around user needs. Collaborated in an agile team and mentored junior designers to ensure quality and consistency. Key Projects at atB Jobs: Job Portal Redesign: Revamped the core application flow, resulting in a 35% increase in job completion rate and a 50% boost in user engagement. Design System Creation: Built and maintained a reusable design system in Figma to support consistent and scalable UI across all touchpoints. UX Research & Testing: Conducted user interviews and usability tests to uncover friction points and validate design decisions. Mobile Optimization: Delivered a mobile-first experience that significantly improved usability for job seekers on the go. Mentorship & Collaboration: Guided junior designers through feedback loops and worked closely with developers in agile sprints.

Sr. UX/UI Designer

W3 Engineers Ltd • Full time

Apr 2017 - Nov 2019 • 2 yrs 7 mos

At W3 Engineers, I led design efforts across multiple client projects, focusing on creating intuitive and impactful digital experiences for global tech products. I collaborated with cross-functional teams to turn ideas into clean, user-friendly interfaces that met both user needs and business goals. Designed end-to-end experiences for web and mobile apps across industries including fintech, healthcare, and logistics. Conducted UX research, competitor analysis, and usability testing to guide design decisions. Created wireframes, prototypes, and high-fidelity UIs using tools like Figma, Sketch, and Adobe XD. Collaborated closely with developers to ensure seamless handoff and pixel-perfect implementation. Helped establish internal design standards and best practices, improving team efficiency and output. Presented design solutions to stakeholders and contributed to client pitches and project proposals.