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Senior Social Media Strategist
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Senior Manager, Paid Social
Agency Media • Full time
Oct 2025 - Present • 7 mos
-Manage paid media strategy and execution of B2B paid social clients that totalled $1M+ monthly spend across LinkedIn, Meta, X and Reddit -Spearhead a rigorous, high-velocity media testing framework and A/B testing roadmap that resulted in a 16% increase in MQL volume and a 20% increase in conversion rate across core customer targets -Lead the implementation of Conversions API (CAPI) and advanced attribution modeling to mitigate the impact of privacy-related data loss