Neha S

Performance Marketing and Growth Lead

Disco • Freelance

Jul 2025 - Apr 2026 • 9 mos

Strategic Growth Architecture: Orchestrating end-to-end investment strategies and capital allocation across Meta, TikTok, and Google Ads, consistently achieving a £2 CPA for large-scale global event acquisitions. Market Dominance & Scaling: Engineered synchronized multi-channel "drop" campaigns that delivered a 100% sell-out rate for 4,000-capacity venues, successfully replicating the London business model across new international territories. Digital Infrastructure Innovation: Spearheaded the development of a high-conversion WhatsApp community, establishing a direct-to-consumer "early access" ecosystem that significantly reduced organizational reliance on paid media auctions. Data Governance & Optimization: Leveraging GA4 and Conversions API (CAPI) to lead cross-channel attribution modeling, ensuring real-time budget optimization based on high-level business performance metrics. Strategic Creative Advisory: Translating complex performance intelligence into high-level creative briefs, directing the production of "social-first" assets to maximize market engagement and click-through rates (CTR).

Meta Marketing Manager |EMEA

Social Fresh • Full time

Jul 2021 - Jul 2025 • 4 yrs

Strategic Client Consultation: Conducted high-level advisory sessions with diverse clients to architect data-driven marketing strategies, aligning Meta ad performance with long-term business growth objectives. Facilitated Technical Workshops: Spearheaded internal and external training sessions for cross-functional teams regarding Meta’s new product launches, ensuring rapid organisational adoption and market readiness. Strategic Agency Advisory: Acted as a high-level consultant for Tier 2 and Tier 3 agencies, auditing complex client ad accounts and providing tactical interventions to optimise performance and scale ROI. Product Intelligence (QBRs): Represented regional market interests in Quarterly Business Reviews (QBRs) with Meta leadership, delivering critical product feedback that influenced the global development roadmap for Meta’s advertising suite. Market Leadership (SME): Served as a Subject Matter Expert (SME) cross-functionally across EMEA and APAC, deepening product knowledge and accelerating the launch of programs like Instagram Boost Up and Incubators. Revenue Acceleration: Coached advertisers to transition from basic platform use to advanced, full-funnel business strategies, successfully accelerating client ROI from 20% to 35% Performance Auditing: Partnered with client-side marketing managers and internal teams to audit campaign structures, identifying high-value cross-selling opportunities and reducing Cost Per Result (CPR) by up to 40%