
Nicole S
Engage with an expert affiliate marketer to grow your program
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Agency
Full time • 2 yrs 9 mos
Consultant: Affiliate & Partnership Marketing
Aug 2025 - Present • 9 mos
Working with brands and agencies to support full-funnel digital strategies, focused on client growth in AU, NZ, US, and UK/European markets. Working with agencies on affiliate team operations and stream-lining management.
Affiliate & Partnership Lead (Director)
Sep 2023 - Sep 2025 • 2 yrs
Team Lead/Affiliate Director scaling the Affiliate & Partnership team. This included leading a team of specialists, end-to-end client management, strategy, new business pitching, sales pipeline development, process design, relationship management, and forecasting. Oversaw client onboarding, platform migrations, implementation, and budget ownership. Key achievements: - Increased business lines revenue by +34% YOY in 2024 and a further +33% in H1 2025 - Onboarded and trained 3 new team members - Reduced client churn to zero - Launched new agency offerings: Affiliate retail media, Affiliate PR, and B2B Partnerships - Aligned and onboarded with networks to become preferred agency partners Key clients: Pizza Hut, Boost Mobile, P.E Nation, City Chic, Patricks, MCM House, Hommey, Peter's
Affiliate & Partnership Manager (Key Accounts)
Rakuten • Full time
Jun 2022 - Oct 2023 • 1 yr 4 mos
Awards: 2023 GPMA Winner - Best Use of Retail Media w/ Coles Liquor Group, Coca-Cola Amatil, and Cashrewards 2023 ShopBack’s Customer Choice Awards Winner - Beauty Brand of the Year w/ Chemist Warehouse Finalist: 2023 The Drum Awards - Digital Advertising: Performance w/ Coles Liquor Group, Coca-Cola Amatil, and Cashrewards Key Account Manager and Global Lead to several of the networks Enterprise size brands . Led the expansion of Affiliate Retail Media and B2B partnership adoption across advertisers, suppliers, and publishers. Championed education across internal and client teams on how to effectively plan, execute, and scale Affiliate Retail Media campaigns. Highlights: - Delivered $10M+ in incremental revenue in one quarter for a major health & beauty retailer - a 24% QoQ uplift through scaled Retail Media activation. - Partnered with key brands including Cotton On Group (Global Lead), Coles Liquor Group, Chemist Warehouse, Baby Bunting, Godfreys, Bed Bath 'N Table, Styletread, and Kissed Earth.