nicole pajon

CEO

AMENA • Full time

Oct 2024 - Present • 1 yr 11 mos

As the Founder & CEO of Amena, a wellness-focused healthy food concept in Miami, I’ve been involved in every stage of building and growing the brand — from content creation and branding to marketing, customer experience, product development, and day-to-day operations. I didn’t just build the concept; I became the content creator, creative director, marketer, and operator behind the business. I’ve created social media content, developed campaigns and promotions, shaped the brand’s visual identity, managed customer experience, coordinated staff and daily operations, and continuously worked on new ways to grow the business. One of my proudest achievements has been seeing Amena recognized as a Top Eats restaurant on Uber Eats and building a loyal customer base in Miami. Running my own business has given me something valuable as a UGC creator: I understand what brands actually need. I know that great content needs to do more than look aesthetic. It needs to capture attention, communicate the value of a product, connect with the right audience, and support real business goals. When you work with me, you’re not only hiring a content creator — you’re working with a fellow business owner who understands the strategy, effort, and vision behind building a brand.