NicoMastro

Web Designer

Aug 2012 - Present • 14 yrs 2 mos

As a Freelance Web Designer and Developer, I worked with clients to design, develop, and maintain custom websites tailored to their business goals. I managed the entire project lifecycle, from gathering requirements and planning the site structure to designing user-friendly interfaces, developing responsive websites, testing functionality, launching projects, and providing ongoing maintenance and support. My work focused on creating fast, modern, and conversion-oriented websites that delivered a seamless user experience across desktop and mobile devices. I collaborated closely with clients to understand their brand, translate business needs into functional solutions, and implement improvements based on feedback and performance. Throughout each project, I applied modern web technologies and industry best practices, ensuring websites were optimized for performance, usability, SEO, accessibility, and long-term scalability. I also integrated third-party tools, contact forms, analytics, and marketing solutions whenever required, helping businesses establish a strong and effective online presence.

Automation Specialist & Systems Analyst

Dec 2023 - Jul 2026 • 2 yrs 7 mos

As an Automation Specialist and Systems Analyst at InstallPros, I focus on streamlining operations, integrating tools, and enhancing data accuracy across departments. My work ensures seamless communication between systems like GoHighLevel (GHL), Kickserv, Airtable, Stripe, and Google Sheets, supporting both the technical backend and day-to-day business reporting. Key Responsibilities: Automation & Systems Integration: Develop and manage complex Zapier workflows that automate sales tracking, invoicing, order processing, and ticket management. Integrate GHL with Kickserv, Airtable, and spreadsheets to ensure real-time updates across systems. CRM & Sales Enablement: Create and optimize automations for lead assignment, sales rep performance tracking, and contact record management. Build reporting tools that track KPIs, 5-year sales trends, and daily revenue by rep. Support Infrastructure: Designed and launched a full support ticket system, using custom webhooks, Zapier, and GHL automations to streamline ticket creation, tracking, and team notifications. Cross-Functional Collaboration: Work closely with sales, fulfillment, customer service, and leadership to troubleshoot issues, improve workflows, and align automation strategy with business goals. Data Analysis & Reporting: Maintain and update critical business dashboards and reports, ensuring accuracy in financial tracking, order fulfillment data, and call center performance. Onboarding & Technical Support: Onboard new team members into systems with proper setup, training, and automation access. Provide ongoing support and troubleshooting for both users and system-wide issues.

Automation and Marketing Specialist

Dec 2020 - Jul 2025 • 4 yrs 7 mos

At AgencyHub, I support digital marketing initiatives by optimizing email marketing, SEO strategies, and marketing automation to improve customer acquisition and engagement. I play a pivotal role in optimizing our email marketing strategies and automations, contributing to the growth and success of the business. My responsibilities span across various domains, ensuring robust marketing operations and strong relationships with clients and service providers. Key Responsibilities: Email Marketing & Automations: Design and execute targeted email marketing campaigns. Implement and manage email automation systems to enhance customer engagement and retention. Developed and integrated custom Zapier workflows with GoHighLevel, automating marketing, lead management, and CRM processes. SEO: Implement effective SEO strategies to optimize web content, enhance visibility, and drive organic traffic. Testing & Coding: Conduct A/B and multivariate tests to optimize email and marketing campaign performance. Possess fundamental coding skills for website and email template modifications. Analytics & Tracking: Utilize various analytics tools to monitor, analyze, and report on marketing campaigns and website performance, ensuring the alignment with business goals. Client Onboarding: Oversee the onboarding process for new clients, ensuring smooth integration and strong, lasting relationships. Vendor Relations: Maintain and manage relationships with service providers, ensuring optimal service delivery and collaboration.