Nida R

Co-Founder

Content Stack Lab • Lavoratore autonomo

Jun 2024 - Present • 1 yr 11 mos

The Focus: Providing high-growth B2B SaaS, Fintech, and Tech-enabled startups with the strategic leadership of a full-time CMO at a fraction of the cost. GTM Strategy & Market Expansion: Architecting end-to-end Go-To-Market strategies for startups entering global markets leveraging 7+ years of experience in cross-border scaling. Full-Stack Growth Systems: Integrating content marketing with technical lead generation "engines" and combining storytelling, LinkedIn authority building, and intent-based distribution to drive predictable revenue. Revenue-Focused Marketing Management: Transitioning brands from "awareness-only" to "conversion-first" by optimizing the marketing funnel, often resulting in double-digit growth in qualified pipeline volume. Strategic Brand Positioning: Crafting unique value propositions for early and growth-stage companies to ensure they cut through the noise in highly competitive tech verticals. Performance Oversight & Data Insights: Implementing rigorous data analysis frameworks (utilizing BI tools, CRM, and market research) to identify growth opportunities and de-risk marketing spend. Interim Leadership & Mentorship: Acting as a bridge between the founder’s vision and a junior marketing team, ensuring execution remains aligned with long-term commercial goals.

Marketing Manager

Payoneer • Full time

Jan 2021 - May 2024 • 3 yrs 4 mos

𝗧𝗵𝗲 𝗥𝗼𝗹𝗲: Led the end-to-end marketing portfolio, including full-stack GTM and full-funnel marketing engine for a Tier 1 Priority Market (Pakistan). Transformed and optimized regional marketing operations into high-growth revenue drivers. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 & 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗦𝗰𝗮𝗹𝗶𝗻𝗴: Delivered consistent double-digit YOY growth across the marketing portfolio, leveraging data-driven interventions to exceed commercial targets for three consecutive years. Core focus included New Acquisition, Retention and Growth via improving product attach rates amongst existing users. 𝗕𝗿𝗮𝗻𝗱 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆: Led the first-ever local brand ad campaign leveraging persona-based messaging to reposition Payoneer as an SMB Payment Partner of choice and contributed to the global "Payoneer Goes Public" initiative, driving significant brand lift and YOY increase in B2B volume. 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗘𝗻𝗴𝗶𝗻𝗲: Contributed to 25% of total converted sales volume by developing a high-velocity pipeline of qualified leads through vertical-focused strategies including Performance Marketing, Account Based Marketing and Onground Events and Partnerships. 𝗖𝗿𝗶𝘀𝗶𝘀 & 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Successfully managed high-stakes PR crises triggered by regulatory investigations and ministerial statements through timely execution and media management. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗩𝗲𝗿𝘁𝗶𝗰𝗮𝗹 𝗣𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗶𝗼𝗻: Pioneered market entry into high-growth verticals (Fashion, Gaming, Small Manufacturers), mapping product-market fit to capture new volume and contributing to portfolio growth. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Led 360-degree marketing integration campaigns with Pakistan’s largest mobile wallet (JazzCash) and commercial bank (HBL), setting new performance benchmarks for partner-led user acquisition and feature adoption Product Marketing and Sales Collateral: Supported Sales with conversion-optimized content

Senior Executive- Consumer Insights & Innovation

Nielsen • Full time

Dec 2017 - Feb 2019 • 1 yr 2 mos

Managed key accounts in the north region including Tetra Pak, Haleeb, and Nestle -Conducted nationwide Dairy Incidence Study that helped the client develop their 5-year growth strategy - Run BHTs for two premium cliens. Suggestions helped them improve their market shares by 2% quarterly - Cross-country JNSD segmentation study that facilitated the client in developing a growth strategy and closing deals with their end customer.