Nina D

Product & Marketing Manager

Consistent Client Support

Jun 2024 - Present • 2 yrs 3 mos

Leading the strategic development, marketing, and product management efforts for Consistent Client Support, a cloud-based ERP and CRM platform designed to optimize business operations. • Built and executed comprehensive marketing, sales, and business strategies to drive product visibility and user acquisition. • Oversaw the full product lifecycle, from planning and feature design to launch and continuous improvement. • Managed cross-functional projects to ensure alignment between technical development, user needs, and business goals. • Established and maintained the company’s brand identity, including visual direction, tone of voice, and digital presence. • Directed social media, website content, and copywriting to communicate value propositions and strengthen brand awareness. • Developed and managed the marketing budget, ensuring efficient resource allocation across campaigns and initiatives. • Collaborated closely with leadership on strategic planning, workflow structure, and market positioning for upcoming modules and features. Responsible for establishing the marketing and communication foundation for Serenity Senior Residence, a senior living community in North Parry Sound. • Developed and launched the company website to enhance visibility and credibility. • Created a comprehensive communication plan to align messaging across digital and offline channels. • Supported brand positioning through strategic storytelling and community-focused initiatives.

Marketing Account Manager / Copywriter

L&V Elite

Jan 2023 - Jun 2023 • 5 mos

• Spearheaded the transformation of the Marketing Department, streamlining operations and achieving cross-functional excellence. • Centralised communication as the primary liaison for Marketing across the 5 companies under the company’s umbrella, fostering strong internal and external collaborations. • Crafted a comprehensive 2023 Marketing Plan, Business strategy and budget, ensuring financial efficiency and strategic alignment. • Led collaboration with the Graphic Design Team to produce impactful communications, contributing to cohesive brand representation. • Elevated brand presence by developing a successful Social Media and branding strategy, resulting in a 16.25% increase in LinkedIn followers for L&V Elite.

Assistant Marketing Manager

IHG Hotels & Resorts

Dec 2019 - Jul 2022 • 2 yrs 7 mos

• Promoted from Marketing Executive to Assistant Marketing Manager in March 2021. • Provided cohesive and effective operational oversight as the head of the Marketing Department, working closely with the Director of Sales & Marketing. • Successfully formulated comprehensive Marketing Plans and bottom-line budgets spanning 2020-2023, showcasing adept financial management and strategic planning for the Sales & Marketing Department. • Translated and optimized the brand website in Arabic, collaborating with TransPerfect, resulting in a 20% increase in traffic and a 10% boost in conversions; shared best practices in the August 2021 regional call. • Directed PR initiatives, securing two Fact Dining awards in 2020 through impactful influencer relationships and strategically signing sponsorship deals with three local clubs to boost brand visibility and align with Marketing Objectives for outlets. Managed Social Media pages, overseeing content creation, developing a Social Media Calendar tied to KPIs and ROI, and orchestrating impactful photoshoots for events and menus.