Northam.media

Senior Paid Search & Social Manager

Softline Solutions

Jun 2022 - Present • 4 yrs 3 mos

• Boosted multiple ecommerce clients to 10x ROAS across DTC and B2B • Managed over $20MM lifetime spend across paid search and social accounts for clients in various verticals, optimizing campaigns for maximum ROI • Manage 15+ accounts across Paid Search, Paid Social, and Amazon

Founder

Northam.Media

Oct 2014 - Present • 11 yrs 11 mos

• Manage organic/paid social and community management for multiple clients across B2B and DTC verticals • Operate as main client contact and oversee all strategy across paid and organic channels • Achieved 250%+ QoQ increases in leads for a contractor clients through high-quality videos and audience strategy • Dropped client acquisition costs by 50% YoY for a private tutor client by serving ads and emails to a custom list of relevant parties • Developed website, graphics, logo, and ran ads for a local contractor, resulting in a 130% increase in leads after launching a new site + campaign

Senior Specialist, Paid Social

Reprise Digital

Apr 2022 - Jun 2022 • 2 mos

Leadership for 2 teams of 4 people for several clients. Performance as well as branding campaigns, client-facing, with a focus on improving results on digital efforts.