Norul Islam

Digital Marketing Manager

DBL GROUP • Full time

Jan 2017 - Present • 9 yrs 4 mos

• Lead and manage Google Ads strategy across Search, Display, YouTube, and Performance Max to support corporate branding, recruitment, and B2B visibility. • Plan, launch, and optimise high-intent search campaigns with a strong focus on keyword strategy, Quality Score, CTR, and conversion performance. • Manage Google Ads budgets, bidding strategies, and audience targeting to maximise ROI and reduce wasted spend. • Set up and maintain conversion tracking using Google Tag Manager and GA4 to ensure accurate performance measurement. • Analyse campaign data, search terms, and audience insights to continuously improve ad relevance and results. • Create and test ad copies, extensions, and landing page alignment to improve engagement and conversion rates. • Run remarketing and YouTube campaigns to support brand awareness and employer branding initiatives. • Prepare performance reports and insights for management, translating ad data into clear business outcomes. • Coordinate with internal teams and creative partners to ensure ads follow DBL Group’s brand guidelines. • Stay updated with Google Ads platform changes, policy updates, and best practices.